The BBA Investment Analysis course begins with a broad overview of the investment environment, describing financial instruments and their markets. It then addresses the risk and return of individual assets as well as portfolios, guiding students in the selection of optimal portfolios. A key focus is on how assets are priced using the Capital Asset Pricing Model (CAPM). Additionally, the course covers the valuation of debt and equity securities for investment decision-making purposes. Finally, it presents a framework for analyzing the economy and the industry in which investments are made.